Why we started this?
At Parnasala, we know what it takes to rise—hard work, resilience, and the courage to dream big. We also know how powerful a moment of recognition can be. Sometimes, all it takes is one voice of encouragement to help someone soar.
That's why we launched the PYE Awards—to celebrate emerging talent and support those shaping the future. As a brand rooted in purpose, Parnasala believes there’s no greater investment than uplifting the changemakers, creators, and visionaries of tomorrow.
How we work?
Parnasala is backed by a dedicated team committed to identifying and recognizing genuine talent. Operating under clearly defined guidelines established by the Awards Committee, the team ensures a transparent and impartial selection process—free from bias or external influence.
The Leadership
Dr. Dheeraj Achutuni, Founder and CEO of Parnasala, is the visionary behind the PYE Awards.
Inspired and supported by his father, Achutuni Sundar—a seasoned entrepreneur—Dr. Dheeraj leads Parnasala with passion and purpose. The brand, known for its commitment to purity, regional authenticity, and cultural heritage, reflects his dedication to celebrating India's rich traditions through a homegrown spice legacy.